impact
STRATEGY
EXECUTIVE PLACEMENTS + CONSULTING
MARKETING
COMMUNICATIONS
LEADERSHIP
TRANSFORMATION
TELL ME ABOUT
Natalie
Natalie Ajay is an executive leader with experience covering multinational corporations, government, not-for-profit and community organisations. Natalie is also a non-executive director for Alpine Resorts Victoria on behalf of the Victorian State Government, and Murray Regional Tourism.
With expertise developed in public and private sectors, leading teams, transformation and complex projects, Natalie’s significant experience is a valuable addition to organisations seeking decisive action and results.
Natalie’s career covers a broad and dynamic range of industries, including a long and passionate relationship with the automotive and motorsport industries, leadership roles in higher education and TAFE, as well as executive and strategic work in wine and tourism.
DOING THE
Doing
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Executive Placements
Going through a restructure, lost critical leadership, or commencing a transformation journey? Natalie has the capacity to join organisations for short/medium term executive leadership placements to help keep teams on track, deliver core outcomes, and support change within the business.
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Communications Strategy + Ops
Need help with communications (internal, external, media, public relations, government advocacy, community engagement) with a project or entire team?
Natalie has the skills and experience to hit the ground running and immediately assist with outcomes. -
Marketing Strategy + Planning
Seeking expertise on how to best engage with your audience, launch a new product or service, or need project-specific support for major omni-channel campaigns? Natalie has more than a decade of national marketing experience from major car brands, to luxury, tourism, services and more.
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Transformation + Change
It’s one thing to identify a need for change, it’s another thing to know how to plan, design, implement and embed that change.
With many years leading teams and advising executive on transformation, Natalie is well placed to support organisations with new ways of working.
ADDING
Value
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When BKI found themselves with 50% of their communications division positions vacant and key staff on leave, Impact Strategy was deployed directly within the team in a two month support role to help manage the workload and deliver results.
Natalie worked within both the internal and external communications teams: integrating with staff, relieving staff of workload pressures, and delivering critical operational outcomes. -
As a business strategist, author and facilitator, Chris didn't have the time to focus on how he was going to bring his newest service offering to the people. Impact Strategy quickly got to work, developing a customer-centric promotional plan that generated impact, awareness and conversions.
Chris now has waiting list for new clients, and continues to work with Natalie on promotional and tactical activities to maintain awareness and relevancy in market. -
Faced with a range of disjointed and misaligned brands within their education company, Impact Strategy partnered with Gov Insights to collaborate on a detailed brand review and architecture recommendation to ensure WLA were communicating their offering and value clearly and reaching the right audiences.
WLA have now implemented their new architecture and brand awareness, along with course enquiries, exceed expectations. -
NECA had some hurdles to overcome with brand equity and growing reputation in their sector. Impact Strategy worked with staff, industry, and senior leadership to create a brand playbook that set the rules for brand use and purpose. Impact Strategy also delivered a hands-on action plan that provided immediate steps to create change in the business.
Leadership and operational staff now have a clear, shared understanding of what the NECA brand is, how it adds value fr their customers and what the potential is for future growth.
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With 150 year of heritage, Stanton and Killeen Wines needed to find a balance between protecting their legacy and embracing a new future of wine consumption. Impact Strategy joined the team to facilitate dynamic marketing workshops and to lead the development of tangible tactical plans to help generate immediate positive outcomes.
Since the first session, Natalie has returned for a second workshop to build on the actions and evolve the operational plan. -
Working in partnership with Motorsport Safety & Rescue, Impact Strategy has helps design and deliver dozens of national events and activations for major car brands including Lexus, Kia, Hyundai, GWM, Honda, Mitsubishi and more.
Natalie has a huge passion for automotive and motorsport, and loves applying her strategic thinking and organisational skills in an industry she loves.
